Monroe Carell Jr. Children's Hospital at Vanderbilt
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Home / News and Events / News Releases / Donation from Ford Driving Skills for Life Enhances Teen Driver Safety Initiative at Monroe Carell Jr. Children’s Hospital at Vanderbilt
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Donation from Ford Driving Skills for Life Enhances Teen Driver Safety Initiative at Monroe Carell Jr. Children’s Hospital at Vanderbilt
 
December 16, 2014
Media Contact:
Matt Batcheldor, 615-322-4747
matt.batcheldor@vanderbilt.edu

Ford Motor Company Fund and Community Services has awarded $75,000 to Monroe Carell Jr. Children’s Hospital at Vanderbilt’s teen motor vehicle safety program, “Be in the Zone - Turn off Your Phone.” The program is spearheaded by the Pediatric Trauma Injury Prevention Program to increase awareness among teens about the dangers of texting and driving.

“We know that in order to make a dent in the texting and driving issue we need to let the teens lead the way. Through our ‘Be in the Zone- Turn off Your Phone’ program we provide teens with the necessary tools, and trust their creativity to motivate their peers to change their behavior,” said Purnima Unni, MPH, Pediatric Trauma Injury Prevention Program manager at Children’s Hospital.

According to the National Highway Traffic Safety Administration (NHTSA), inexperienced drivers younger than 20 are most at risk of being involved in a fatal crash caused by distracted driving. The results of the 2013 National Youth Risk Behavior Survey released by the Centers for Disease Control and Prevention show that nationwide, 41 percent of high school students who had driven a car or other vehicle during the past 30 days reported texting or emailing while driving.

“Ford Driving Skills for Life is proud to partner with the Monroe Carell Jr. Children’s Hospital at Vanderbilt to support the ‘Be in The Zone’ program,” said Jim Graham, Manager Ford Driving Skills for Life Program. “It is a unique initiative that aims to educate teens on the risks associated with texting and driving.”

John L. Barker, owner of Two Rivers Ford, added, “As a father of two teenage children, I am happy to support the ‘Be in The Zone’ program. Educating teens on the consequences of distracted driving will save lives.”

This year the program is partnering with 11 high schools across 10 counties covering more than 12,000 students: Brentwood High School, Cookeville High School, Gallatin High School, Glencliff High School, Independence High School, Macon County High School, Marshall County High School, Riverdale High School, Spring Hill High School, Summertown High School and White House Heritage High School. They will compete in a yearlong competition to get the “no texting while driving” message out in their schools and community. The winning school will receive a $10,000 grand prize.

Visit http://www.childrenshospital.vanderbilt.org/services.php?mid=7599 to learn more about the “Be in the Zone” Program.

 
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